Years ago (i.e. pre-Internet) Realtors advertised all their listings in the newspaper.  Back then, it made perfect sense to do so because that was the one place a prospective Buyer could go to gather information on available homes.  Today, 87% of Buyers go to the Internet to do their due diligence.  It’s common for Buyers to start their research before they even select a Realtor.  

If you are considering selling your home, ask the prospective listing agent to give you a breakdown on how they spend their marketing/advertising dollars.  Will you be able to find your home on the Internet?  If so, what websites?  The most popular real estate website is www.realtor.com.  Will your home be included on Realtor.com? 

As a Seller, you want to make it easy for prospective Buyers to find your home.  Talk to your Realtor about how they can give your home the maximum exposure on the Internet.  For more information, feel free to send me an email at Michelle@HarrisburgHouses.net.